Focus on ease-of-navigatation
create dynamic user experiences through checking items straight to cart right in-page
creating consistent visual through-line across the page to guide the user’s eyes from one place to the next without discomfort
Guiding users to conversions, making the cart and account features more prominent and fixed
Lack of clear calls -to- action, which would allow many conversions to slip through the cracks.
Design does not build trust with user
Overwhelming, inconsistent design
Too Image-Focused, not experience focused
After (Video Interaction)
Below is a short video detailing the new design. I have included static wireframes to show my process, and the full static design at the very bottom. Enjoy!